In a groundbreaking move to innovate the tourism industry, Cosmow has officially partnered with the Association of Southeast Asian Nations (ASEAN) and ELMNTL to launch “ImaginASEAN,” an immersive metaverse experience that brings the vibrant cultures and diverse landscapes of Southeast Asia into the digital realm. This innovative collaboration marks ASEAN’s first significant step into the metaverse, reflecting the region’s commitment to leveraging cutting-edge technology to promote tourism and cultural awareness.
A New Chapter in Digital Tourism
Scheduled to debut on World Tourism Day, September 27th, 2024, “ImaginASEAN” will be available on the popular gaming platform Roblox. The game is designed to captivate users by offering an interactive exploration of Southeast Asia’s rich cultural heritage, iconic landmarks, and stunning tourist destinations. Players will have the opportunity to delve into the architectural wonders and traditional attire of the ten ASEAN member states, all while participating in engaging activities that showcase the region’s unique cultural tapestry.
This digital initiative is not only a celebration of ASEAN Day but also a forward-thinking strategy to enhance global awareness of Southeast Asia as a prime travel destination. By creating a virtual world that mirrors the region’s real-life attractions, ASEAN, Cosmow, and ELMNTL are pioneering a new form of tourism that transcends geographical boundaries and invites a global audience to experience Southeast Asia like never before.
Key Features of “ImaginASEAN”
“ImaginASEAN” offers a multitude of features that are sure to entice both seasoned gamers and those new to the metaverse:
- Interactive Exploration: Players can virtually visit and explore the cultural and architectural marvels of ASEAN member states, gaining insights into the region’s history and traditions.
- Cultural Wardrobe: The game includes a variety of virtual outfits inspired by Southeast Asian themes, allowing players to dress their avatars in traditional attire, celebrating the region’s diverse cultures.
- Scavenger Hunt: A thrilling scavenger hunt encourages players to discover hidden treasures and learn intriguing facts about ASEAN, enhancing their understanding of the region’s cultural legacy.
- Exclusive Prizes: Participants who excel in the scavenger hunt will have the chance to win in-game rewards and virtual items, with the top 20 players entered into a drawing for real-world prizes, including trips to Southeast Asia and AgodaCash for booking accommodations.
Driving Tourism Through Digital Innovation
The launch of “ImaginASEAN” is a strategic move that aligns with ASEAN’s broader goals of boosting tourism through digital transformation. By entering the metaverse, ASEAN aims to tap into the growing interest in virtual experiences and use this platform to showcase Southeast Asia’s tourism potential to a global audience.
Cosmow, a leading developer of metaverse games, brings its expertise in creating immersive digital experiences to this project, ensuring that “ImaginASEAN” is not only visually stunning but also educational and engaging. ELMNTL, known for its innovative approach to digital marketing and content creation, will play a crucial role in promoting the game and driving user engagement across various digital platforms.
A Partnership to Inspire and Connect
This collaboration between ASEAN, Cosmow, and ELMNTL is more than just a digital venture; it’s a commitment to fostering cultural exchange, driving economic growth, and nurturing mutual understanding among diverse communities. By making Southeast Asia accessible to anyone with an internet connection, “ImaginASEAN” aims to inspire future travel to the region, turning virtual exploration into real-world adventures.
As the world continues to embrace digital spaces, initiatives like “ImaginASEAN” demonstrate how technology can be harnessed to create new opportunities for tourism, education, and cultural preservation. This project is a testament to ASEAN’s vision of using innovation to bring people together, celebrate cultural diversity, and promote Southeast Asia as a unified and desirable travel destination.
Looking Ahead
As we approach the launch of “ImaginASEAN,” the anticipation is building for what promises to be a transformative experience for both the tourism industry and gamers worldwide. With the combined expertise of ASEAN, Cosmow, and ELMNTL, this project is set to redefine how we explore and engage with the world around us, opening up new possibilities for tourism in the digital age.
Stay tuned for the official release on World Tourism Day, and prepare to embark on a journey through the vibrant cultures and breathtaking landscapes of Southeast Asia—all from the comfort of your own home.
FAQs
1. What is “ImaginASEAN”? “ImaginASEAN” is an immersive metaverse game developed by ASEAN in collaboration with Cosmow and ELMNTL. It allows players to explore Southeast Asia’s cultural and natural landmarks virtually on the Roblox platform.
2. When will “ImaginASEAN” be launched? The game is set to launch globally on World Tourism Day, September 27th, 2024.
3. What can players expect from “ImaginASEAN”? Players can expect interactive exploration of ASEAN member states, a variety of virtual cultural outfits, an engaging scavenger hunt, and the chance to win real-world travel prizes.
4. How does “ImaginASEAN” contribute to tourism? The game promotes Southeast Asia’s tourism by showcasing the region’s attractions in the metaverse, encouraging global players to consider real-world travel to these destinations.
5. Who are the main partners behind “ImaginASEAN”? “ImaginASEAN” is a collaboration between ASEAN, Cosmow, and ELMNTL, with additional support from sponsors like AirAsia and Agoda.
Learn more about how to engage audiences on Roblox here: https://www.cosmow.io/insights/
Learn more about this campaign here: https://asean.org/asean-unveils-plans-to-enter-the-metaverse-introducing-southeast-asian-tourism-destinations-through-roblox/
Learn more about ASEAN here: https://www.visitsoutheastasia.travel/
