In a groundbreaking move to innovate the tourism industry, Cosmow has officially partnered with the Association of Southeast Asian Nations (ASEAN) and ELMNTL to launch “ImaginASEAN,” an immersive metaverse experience that brings the vibrant cultures and diverse landscapes of Southeast Asia into the digital realm. This innovative collaboration marks ASEAN’s first significant step into the […]

At Cosmow, we’re always pushing the boundaries of what’s possible in the digital world. Our latest partnership with Adidas is a testament to that drive. Together, we’ve launched a virtual store in our popular Roblox game, ‘Play for UGC,’ allowing players to engage with the Adidas brand like never before. Play ‘Play for UGC’ here: […]

When referring to an experience ‘ShimmerVille’, Chris Duncan, VP of Consumer Insights and Digital Marketing for Claire’s referred to it as a “Phygital experience for Gen Zalpha rich in creativity that drives community, brand love and personal expression.” In today’s rapidly evolving digital landscape, the fusion of physical and digital experiences—termed “phygital”—is revolutionizing the marketing […]

At Cosmow, we’re always on the lookout for innovative ways to create positive change. This time, we’ve teamed up with Sea Monster Entertainment to bring an exciting and impactful initiative to one of Roblox’s top experiences, RoVille. The #MakersOfTomorrow challenge is designed to reach millions of young players, fostering awareness and education about responsible alcohol […]

Roblox has emerged as a digital playground where entertainment brands can connect with young audiences in innovative and immersive ways. Brands like Sonic (SEGA), Miraculous (ZAG STUDIOS), Warrior Cats (Coolabi Group), Ben 10 (Warner Bros. Entertainment / Cartoon Network), Lavazza, Gucci, Versace, and Hello Kitty (Sanrio, Inc.) have already tapped into this vibrant ecosystem, reaping […]

In today’s digital landscape, reaching younger audiences requires innovative strategies. Roblox, with its 70 million daily active users, presents a unique opportunity for brands to connect with Gen Z and Gen Alpha through UGC (User-Generated Content), also known as digital merchandise. Brands like Sanrio’s Hello Kitty have already found significant success on this platform, and […]

In a world where digital marketing is constantly evolving, traditional methods are quickly becoming obsolete. At Cosmow, we’re stepping up the game by partnering with brands to activate their presence on Roblox, a platform buzzing with Gen Z and Gen Alpha users. With 77 million daily active users spending an average of 4 hours a […]